BLACKPINK, Confirmed performance in largest music festival of US, Coachella 

[THE FACT] The group BLACKPINK got attention from leading media companies worldwide with their confirmation of performance in US largest music festival ‘Coachella’.

Billboard said, “After billboard disclosed the in an article analyzing fans’ reactions to Coachella lineup this year, when they heard ‘the 4 members of girl group BLACKPINK’s presence at the festival’, it grabbed the attention of fans around the world”. Also delivered the expectation of the fans towards BLACKPINK’s performance by saying, “Since the Coachella’s official announcement, fans have been expressing their excitement on the social medias,”. 

In addition, Billboard has highlighted BLACKPINK in the Coachella’s line-up this year with their special article called ‘Five Things to Pay Attention for the 2019 Coachella’s Line-up”. Billboard has been talking about “Globalization” as one of the most popular music trends in the pop-market over the past few years, and recently said “The influence of K-Pop and Latin-Traps in the US mainstream market are getting stronger and stronger”. And added, “These kind of influences can be seen through the poster of the Coachella Line-up this year, which the name of the Korean musician, BLACKPINK, is included”. 

The TIME magazine, leading weekly magazine in the United States, has posted an article with the title of “BLACKPINK, Is Set to Become First Female K-Pop Group to Perform at Coachella”. They also highlighted the Blackpink’s performance by saying “The Korea’s four-member girl group, BLACKPINK, was included in the 2019 Coachella Music Festival where ‘Ariana Grande, Childish Gambino, Tame Impala’ are listed as headliners.

Last year, BLACKPINK announced their start in US market as they signed with Interscope Records, an American record label owned by Universal Music Group. YG Entertainment, agency of BLACKPINK, announced, “BLACKPINK will launch their first world tour since debut starting in Bangkok on November 11th and will meet with their fans from all over the world”.

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